Brand
PAN – D
Campaign
Connect to Core - New year personalised calendar
Problem
Every doctor’s desk is full with a variety of promotional material like leaflets, pamphlets, diaries etc. and this makes it tough for the brand managers to drive multiple product promotions to create space for their brand in a doctor’s clinic & apparently in doctor’s mind. It’s challenging to bring innovation whilst promoting products face-to-face, but it’s possible to achieve using different means. One way is to come up with personalised products, but this is tiring and tedious process since it is done manually.
Solution
Pixika, a web-based automated tool helps to design personalised brand promotions which offers end to end solution including data collection, processing & final prints. The final input is unique for doctor’s desk, and due to its automated process, it makes the campaign implementation very easy & hassle free.
Approach
To create personalised doctor calendars following the digital process with the help of our very unique web-based tool called Pixika.
Impact
The personalised brand promotion done for the doctors was highly appreciated by them & retained on the table for a longer period of time. The internal sales team & brand managers who conducted this campaign found the process of personalization very easy, fast, time saving & accurate because of Pixika & our supporting team.
Recognition
Pan D was awarded as one of the best brands in the award function held by the company. Connect to core campaign was appreciated & considered one of the pillars to drive the brand growth.