Personalised brand promotion with web-based automated tool
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Pixika is a personalized digital solution for the doctors to connect with their patients. It involves solutions like IDENTITET - A Personalized digital visiting card and LIEN - A Personalized mobile app for doctor's office.

Brand

PAN – D

Campaign

Connect to Core - New year personalised calendar

Problem

Every doctor’s desk is full with a variety of promotional material like leaflets, pamphlets, diaries etc. and this makes it tough for the brand managers to drive multiple product promotions to create space for their brand in a doctor’s clinic & apparently in doctor’s mind. It’s challenging to bring innovation whilst promoting products face-to-face, but it’s possible to achieve using different means. One way is to come up with personalised products, but this is tiring and tedious process since it is done manually.

Solution

Pixika, a web-based automated tool helps to design personalised brand promotions which offers end to end solution including data collection, processing & final prints. The final input is unique for doctor’s desk, and due to its automated process, it makes the campaign implementation very easy & hassle free.

Approach

To create personalised doctor calendars following the digital process with the help of our very unique web-based tool called Pixika.

Impact

The personalised brand promotion done for the doctors was highly appreciated by them & retained on the table for a longer period of time. The internal sales team & brand managers who conducted this campaign found the process of personalization very easy, fast, time saving & accurate because of Pixika & our supporting team.

Recognition

Pan D was awarded as one of the best brands in the award function held by the company. Connect to core campaign was appreciated & considered one of the pillars to drive the brand growth.
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