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Pixika is a personalized digital solution for the doctors to connect with their patients. It involves solutions like IDENTITET - A Personalized digital visiting card and LIEN - A Personalized mobile app for doctor's office.
Connect to Core - New year personalised calendar
Every doctor’s desk is full with a variety of promotional material like leaflets, pamphlets, diaries etc. and this makes it tough for the brand managers to drive multiple product promotions to create space for their brand in a doctor’s clinic & apparently in doctor’s mind. It’s challenging to bring innovation whilst promoting products face-to-face, but it’s possible to achieve using different means. One way is to come up with personalised products, but this is tiring and tedious process since it is done manually.
Pixika, a web-based automated tool helps to design personalised brand promotions which offers end to end solution including data collection, processing & final prints. The final input is unique for doctor’s desk, and due to its automated process, it makes the campaign implementation very easy & hassle free.
To create personalised doctor calendars following the digital process with the help of our very unique web-based tool called Pixika.
The personalised brand promotion done for the doctors was highly appreciated by them & retained on the table for a longer period of time. The internal sales team & brand managers who conducted this campaign found the process of personalization very easy, fast, time saving & accurate because of Pixika & our supporting team.
Pan D was awarded as one of the best brands in the award function held by the company.
Connect to core campaign was appreciated & considered one of the pillars to drive the brand growth.